Main Task: Audience

I used social media e.g. facebook to gain audeince feedback during the creation of each task. I found this to be really useful because I will have a biased view towards my work because I'm very proud of it, it is worth having a second opion to see my work from different perspectives.

I also did a class survey to determine which version of my advert was best and that I would use.

OR

I ended up using this one as both I and my audeince believed that including the additional photos really made it more eye catching and interesting.

Main Task: Completed Digipak

This is my completed digipak. 

For the front cover I have used a very simple and yet effective design that features a photo of my actors looking at each other while the sunset shines through the space in the centre of them. This makes my actors look like silhouettes but still possess some features that define what they look like e.g. faint colours of costume, hair. I have used black borders at the top and bottom of the photo to enhance the effect it has on the audience as it looks as though there has been a snapshot taken of a poignant moment during their life/relationship. This will be a contributing factor in the initial attraction to the album for the audience. The name of the album, "Let It All Go", and the name of the band/vocal duo, "Leap Of Faith", are located in the centre of the top black border. I believe this was a perfect place as it doesn't overwhelm the cover, nor does it go unnoticed or can't be seen. I chose white because it will stand out against the black background. The font I have used for the front cover is used throughout my album to show clear continuity and portray a professional look. 

The back cover of the album case has a similar design layout with border at the top and bottom of the main image. However, for this cover I have used an image, that also appears in my music video, of a rose stuck in the sand of a beach surrounded by footprints. The rose is a motif that appears throughout my music video, representing love and hope, and album art as it is a symbol many people from many different places can relate to. The borders that surround the photo however are parts of a second photo that also appears in my music video, of a sunset. The sunset can be seen in the top border and the ground can be seen in the lower where the barcode is located as well production policies and tags. This is a feature I've seen on many real Album cases and wanted to emulate this on mine to aid me in creating a very professional case. I have used white for the colour of the text as it stands out against the border. I have used the colour black for the numbers listing the songs and white for the names as I believed using just one colour didn't stand out or look as effective against the sand on the main photo.

The inside cover of the Album includes a "Special Thanks" note from the artists which I have seen as a feature within other real album cases. The background is black with a falling rose petal pattern (the motif) that is seen throughout the video, poster and CD case. 

 

The image that will be located behind the CD is of an image that can be seen during my music video of a panning shot of trees during the winter months. I believed this was a good choice as it is subtle, doesn't overwhelm the case and is relevant to the video and music.

 

Main Task: Digipak Update

Here are my Front Cover and Back Cover of my Digipak. I have not yet put the text on the back cover, listing what songs are featured on the album/single. I have included a barcode on the back cover as I have noticed that it is usually a key feature on a Digipak.  

Main Task: My Digipak

Front Cover

For my Digipak I will be using a photo I took from when I was out filming with my actors (Megan and Alex) that I wanted to keep as I absolutely loved the way from the beach the sun broke through the clouds created silhouettes of Megan and Alex. It's a very simple image but it works so effectively.

As opposed to using solely this image, I will use black borders at the top and bottom of the image to make it really stand out. These boarders will also allow me to put text at the top and bottom of the case which means I won't be covering any of the main image.

Back Cover
I will be using another image from the music video that I believe will really capture the kind of aesthetic I want the music and album to portray and is a very poignant motif that appears in my "Let it all go" video several times, representing love and hope for love.

The same way I will be using black border for the front cover of the album, I will be using borders on this image also, however instead of black I will be using a photo I had taken of a sunset that will incorporate the colour of the sky with the colour of the pink/red rose.



Inside Left and Inside Right
I have yet to decide what images will go on each side of the inside of the case.