Main Task: CD Digipak

A key feature that comes with having a music video, and potentially an album of music, is a digipak. The digipak is used to promote the artist, music, be eye catching for potential buyers and create interest. By having a digipak this allows me to have a well rounded look/image for the song as well as the artists by tying each quality and aspect of the music video in with my digipak design regarding colour scheme and layout.

This is the original front cover for the real single "Let it all go". I really like the simplicity of the cover however I'm potentially thinking of having my artists on the front cover or featured in at least the sleeve inside the case.


These are a few album digipak's that I particularly like and would like to take inspiration from when creating my own digipak.
I really love the kind of muted and pastel colours that are used against or acting as the background for some black silhouettes or darker shapes.

I would like to adopt a style similar but use my own unique ideas to create a really aesthetically pleasing digipak that will attract an audience to buy the album/single.

Main Task: Music Poster/Advert

Another aspect of releasing an album/single is having a promotional advert/poster to attract an audience make sure your album is constantly being promoted in the public eye. Here are a few examples of posters I have found promoting both albums as well as music videos.

I think my examples give a good outlook as to what kind of posters are out there, some being simplistic and others being quite busy and bright. Both looks are equally as eye catching and draw you in so I am yet to decide what kind of look.

My initial idea for my poster is to have a collage of screenshots from the music video in a scattered photograph collage style in order portray to audience an insight/first look at what the video will contain and what the narrative may be.

Main Task: Costume Changing- Passing Time

I decided to make sure there were changes of costume, makeup and hair throughout my music video in order to show a clear chronological story line as well as a passing of time to show how the relationship my two actors were portraying was long term and and had been accustomed to real life up and downs. The colours of the costumes and style were all associated with the time of year in which my music video was set (Autumn/Winter) in order for it to be visually appealing and aesthetic for the audience. 

Main Task: The Rose

The relevance of the reoccurring red rose in my music video is to show throughout the somewhat turbulent relationship, the significance of their true love that above all, conquers. A red rose is a traditional symbol of love and therefore I saw it to be a key feature of my music video. Although at times the featuring of a red rose in a music video revolving around a relationship, can be extremely cliche and almost cringe worthy, I've used it in a stylised manner where the rose is simply the only thing in the shot and is never actually handed to either actor by one another to "show' love. It is loosely used throughout my video in order to refrain from bombarding or overwhelming the audience with one vision of love being represented throughout the video.

Main Task: Locations

For my music video, I've been sure to use the same locations to show a chronological story line and also represent flashbacks and reminiscent scenes between my two actors. I've used a beach and wooded areas to create a moody aesthetic to match the narrative and song I have chosen.  

Main Task: Music Video- Diegetic and Non Diegetic

During the opening to my music video, there is a close up shot where we see Alex lighting a cigarette. I decided to slow down the clip and keep the sound of the crackling of the lighter prominent in the video as I believed it creates symbolism. It represents the beginning. By using non diegetic sound (the music "Let it all go") and diegetic sound (lighter), it adds depth and a multidimensional feel to my music video as it attaches the music video and narrative to the audience's reality.