Main Task: Music Video- Let It All Go

Ancillary Task 1: Digipak

Ancillary Task 2: Advert

Evaluation: Question 4

Here is the answer for evaluation question 4 presented in a podcast format:

http://www.binary10.co.uk/Evaluation 4 Holly Hulse.m4a

Evaluation: Question 3

 

Here is my answer for Evaluation Question 3 presented through a video format.

Evaluation: Question 2

I have been particularly concerned when creating all aspects of this project to ensure there is clear continuity and synergy between each one and that they can be easily identified as apart of one project from colour scheme, down to using the same fonts throughout. I have used the same font (Mona Lisa Solid ITC TT), colour and photos for my digipak as I have used for my promotional advert/poster which unmistably links the two products and presents to an audience that they are clearly relating to the same project. The main image featured on my advert/poster and front cover of my digipak also appears in my music video as a very poignant moment to represent the two trying to face their issues and find the love they share.

 

My Actors
My two actors appear throughout my music video and also across my ancillary tasks. They are on the front cover of my digipak and the centre image on my advert/poster. The image I have used is a very poignant moment in my music video that symbolises a variety of messages e.g. reconcilliation, love, conflict, seeing eye to eye.

Advert

Digipak

Music Video

Music Video

Music Video

Music Video

Music Video

Music Video

The Trees
The photo's of the trees that I have included on my advert/poster do appear in both my music video and the photo of the trees with the winter blue sky appears in my digipak as the picture that will be located behind the disk. I believe this was a subtle yet effective way to further link my products to my main task and extend the narrative that is portrayed throughout my music video, across my ancillary tasks.

(Digipak)

(Advert)

(Music Video Reel)

(Music Video Reel)

The trees also represent aspects of Megan's (one of my actors) escape when the times are difficult within the relationship she shares with my male actor. I think people will make an instant connection with this as there are a variety of shots throughout the music video where we see Megan walking through fields or close to a stream surrounded by trees.

The Rose Motif

The rose is a motif that appears in my music video, digipak and promotional poster which is something I wanted to use to portray the subject of love and relationships, a running genre throughout. It appears on my poster and inside cover of my digipak in the form of falling petals. I believe this was an extremely successful way to synergise each part of the project (Music Video, Promotional Poster and Digipak).

I believe each product works well together as they all clearly and recognisably relate to one another and the digipak and promotional poster undoubtably draw focus to the main feature which is the music video. They clearly advertise the music video as they include photo's of the vocal duo who are seen throughout the music video as eachother's love interest. The music video song is the title track of the Album "Let It All Go".

Evaluation: Question 1

Here is the answer to my Evaluation Question 1 presented through a slideshare:

https://www.slideshare.net/HollHulse/question-1-75941973

Main Task: Production Company

I have included the production company name as the music video finishes, "HHProductions", as this is a common feature I have seen at the end of many famous, proffessional music videos. It only stays on the screen for a matter of seconds however it give the audeince an insight into who has helped create the video and where the music and artists are coming from. The font is very plain and it is located in the centre at the bottom of the screen. It is a dicrete feature however it fits it's purpose.

Main Task: Fade to white

My choice to fade the video to white, once the song finishes, from the panning up shot of the sky was because it gives the effect that the eye would see when looking directly into light. This puts the audience into the perspective of someone who's just watched all the events take place first hand, as if they were really there, seeing it through their eyes. Also I chose white over fading to black as the colour white can be used to represent a "successful beginning' which is exactly what the narrative closes with, a new start in the relationship.

 

Main Task: Megan's Escape

I have included clips in my music video of Megan by herself surrounded by nature e.g. running through grass fields and walking near a stream. This is to represent her escape from drama both mentally and physically when she is going through difficult times in their relationship. I decided to use these clips, also, to create another dimension to the narrative that my audience can relate to as we all have a place we go either in our minds or physically to escape drama and/or negativity.
Clips that don't feature Megan but include the stream, trees and fields also contribute to the representation of her escape/sanctuary.

Main Task: Footprints in the sand

During my music video, I have included a close up shot of Megan's feet taking steps on the beach, however the clip is reversed. My choice to put the clip in reverse was to present the reliving of their relationships past and whether moving forward with the relationship is a good idea or that they should give up. I wanted to highlight aspects of their relationship that are all very relative to real relationships but using symbolic techniques rather than through obvious methods such as, for example, clips showing my actors looking through old photos.

Main Task: Split Screen

I chose to use the Split Screen effect as I wanted to portray the idea of my actors crying out that they are both feeling lost and confused. This contributes to the narrative to show a moment in time where they are both feeling just as vulnerable as each other and are allowing the audience to see this. (In the reality in which the music video takes place, I intend for it to seem as though this would be the time they would be telling people how they are feeling about their turbulent relationship, and seeking advice. This is reflected by how the actors are singing directly into the camera.)

Main Task: Lyrics

The lyrics of the song "Let it all go" work well with the way I have filmed and created my narrative around the song itself. It is a love song that captures the idea of overcoming problems within a relationship e.g. "But if we're strong enough to let it in." "We're strong enough to let it go.". It suggests that the relationship being sung about is turbulent and has it's ups and downs e.g. "Who says love should, break us if we fall", which I believe I have portrayed well through my music video as I include clips that show, my actors, in both positive situations such as laughing together and visibly enjoying each other's company but also in arguments and during times where they are clearly not seeing eye to eye such as where we see Megan hang up a call on Alex after lip syncing the lyrics "I've been waiting on you, just to say something real".

Main Task: Fireworks

My choice to use the clips of fireworks during the music video was to represent two key aspects of the relationship. The first shot is of the fireworks going off. This was to show the chemistry that is being felt between the two actors and the prospect of new starts each time the two reconcile. The second is of the fireworks clip reversed. This takes place just before the two actors are shown walking valiantly towards each other on a beach. I chose to place it there as it portrays the feeling of reality setting in and the realisation that, each time they feel the "fireworks", they can't be without each other. This is why the walking shots follow.

Despite fireworks included in a love story narrative being seen as a "cliche", I believe I have used the feature tastefully and stylistically to contribute to the narrative that can be taken seriously.

Main Task: Over the shoulder shot

The significance of the over the shoulder shot, where we see Alex looking at his phone and calling Megan, is to allow the audience to feel like they are involved in the story from the outset, as the shot takes place at the beginning of the video. This particular shot breaks a certain barrier between actor and audience as it gives them a view from the perspective of the actor which it is not a usual occurrence in reality. Furthermore, this will continue to intrigue the audience as to what will occur during the narrative.

Main Task: Lip Syncing Improvements

When filming my music video, I was sure to have my actors over exaggerate when lip syncing as it looks extremely effective when the track is put over the top and the clips are complete. I have learnt from my pre lim task that if the actor is to mime the lyrics with naturalistic mouth movements then it doesn't look as though they are really singing.

Main Task: Syncronised Hug

The significance of the syncrinised hug shots that I use in my music video is to further solidify the narrative and show that these two people in a relationship always end up coming back together and rekindle their love for each other through ups and downs. I have the clips run into each other to create a flow of movement and intrigue the audience.

Main Task: Promotional Advert

For my promotional poster, I have been able to incorporate a lot of the Album artwork as well as photos from my actual music video in order to have a clear running theme throughout all of them, that my audience will be able to clearly recognise and make links between them.

The significance of the rose is a large part of the overall album, music video and the artists. On the poster I have used petals falling for my background and placed all other features over the top so that there is a always a significance to that symbol of love.


I have slightly strayed away from my initial idea as to how I would like my Poster design to be as I said at first that I'd said I would like a scattered photograph design. Instead, I have in kept with the photograph idea however, I simply have 3 in a line placed in the centre. The two photo's on the left and the right side have photos (From my music video) of trees, one taken in a summery looking time period (referencing to the brightness of the light source and the leaves on the trees) and the other, winter (referencing to the evening blue light and lack of leaves on the trees). This is too show a definite passing of time.


The polaroid style photo placed in the centre is the photo used on the album cover of both of my actors facing each other with the light of a sun set shining through the middle.

The layout symbolises how the relationship between the actors has progressed and is clearly a long term relationship, which shows the relevance of the photos of the trees on either side of the photo of my actors.

I have also included the name of the musical duo/band "Leap Of Faith" and album name "Let It All Go", using the same exact font as I have used for my album. This shows continuity of the album's theme and a professional, recognisable look for the audience to connect and relate to. I have used the colour white for the text as it stands out well against the black of the background and red rose petals and this is the colour used on the album also.


I have used a feature that I have seen on real album posters which is mentioning the recent single released from the album and also mentioning that it's their debut album. I have used a mid-grey colour for this text as it doesn't need to stand out as much as the album name and band name. However it is still eye catching and works well against the background. The font is also a lot smaller than the name of the album and band so it does not overwhelm the poster and draw attention away from more poignant features e.g. the photos.


The month and year that the album will be released is also featured as this is an aspect I've seen on other posters and believe it adds to the overall suspense and interest in the album. It is the same font and colour as the name of the album and band.


I've also included the name of the production company "HHProductions" placed in the centre at the top of the poster in white.


My Completed Music Poster:

Main Task: Audience

I used social media e.g. facebook to gain audeince feedback during the creation of each task. I found this to be really useful because I will have a biased view towards my work because I'm very proud of it, it is worth having a second opion to see my work from different perspectives.

I also did a class survey to determine which version of my advert was best and that I would use.

OR

I ended up using this one as both I and my audeince believed that including the additional photos really made it more eye catching and interesting.