Evaluation: Question 4

Here is the answer for evaluation question 4 presented in a podcast format:

http://www.binary10.co.uk/Evaluation 4 Holly Hulse.m4a

Evaluation: Question 3

 

Here is my answer for Evaluation Question 3 presented through a video format.

Evaluation: Question 2

I have been particularly concerned when creating all aspects of this project to ensure there is clear continuity and synergy between each one and that they can be easily identified as apart of one project from colour scheme, down to using the same fonts throughout. I have used the same font (Mona Lisa Solid ITC TT), colour and photos for my digipak as I have used for my promotional advert/poster which unmistably links the two products and presents to an audience that they are clearly relating to the same project. The main image featured on my advert/poster and front cover of my digipak also appears in my music video as a very poignant moment to represent the two trying to face their issues and find the love they share.

 

My Actors
My two actors appear throughout my music video and also across my ancillary tasks. They are on the front cover of my digipak and the centre image on my advert/poster. The image I have used is a very poignant moment in my music video that symbolises a variety of messages e.g. reconcilliation, love, conflict, seeing eye to eye.

Advert

Digipak

Music Video

Music Video

Music Video

Music Video

Music Video

Music Video

The Trees
The photo's of the trees that I have included on my advert/poster do appear in both my music video and the photo of the trees with the winter blue sky appears in my digipak as the picture that will be located behind the disk. I believe this was a subtle yet effective way to further link my products to my main task and extend the narrative that is portrayed throughout my music video, across my ancillary tasks.

(Digipak)

(Advert)

(Music Video Reel)

(Music Video Reel)

The trees also represent aspects of Megan's (one of my actors) escape when the times are difficult within the relationship she shares with my male actor. I think people will make an instant connection with this as there are a variety of shots throughout the music video where we see Megan walking through fields or close to a stream surrounded by trees.

The Rose Motif

The rose is a motif that appears in my music video, digipak and promotional poster which is something I wanted to use to portray the subject of love and relationships, a running genre throughout. It appears on my poster and inside cover of my digipak in the form of falling petals. I believe this was an extremely successful way to synergise each part of the project (Music Video, Promotional Poster and Digipak).

I believe each product works well together as they all clearly and recognisably relate to one another and the digipak and promotional poster undoubtably draw focus to the main feature which is the music video. They clearly advertise the music video as they include photo's of the vocal duo who are seen throughout the music video as eachother's love interest. The music video song is the title track of the Album "Let It All Go".

Evaluation: Question 1

Here is the answer to my Evaluation Question 1 presented through a slideshare:

https://www.slideshare.net/HollHulse/question-1-75941973

Main Task: Production Company

I have included the production company name as the music video finishes, "HHProductions", as this is a common feature I have seen at the end of many famous, proffessional music videos. It only stays on the screen for a matter of seconds however it give the audeince an insight into who has helped create the video and where the music and artists are coming from. The font is very plain and it is located in the centre at the bottom of the screen. It is a dicrete feature however it fits it's purpose.

Main Task: Fade to white

My choice to fade the video to white, once the song finishes, from the panning up shot of the sky was because it gives the effect that the eye would see when looking directly into light. This puts the audience into the perspective of someone who's just watched all the events take place first hand, as if they were really there, seeing it through their eyes. Also I chose white over fading to black as the colour white can be used to represent a "successful beginning' which is exactly what the narrative closes with, a new start in the relationship.

 

Main Task: Megan's Escape

I have included clips in my music video of Megan by herself surrounded by nature e.g. running through grass fields and walking near a stream. This is to represent her escape from drama both mentally and physically when she is going through difficult times in their relationship. I decided to use these clips, also, to create another dimension to the narrative that my audience can relate to as we all have a place we go either in our minds or physically to escape drama and/or negativity.
Clips that don't feature Megan but include the stream, trees and fields also contribute to the representation of her escape/sanctuary.

Main Task: Footprints in the sand

During my music video, I have included a close up shot of Megan's feet taking steps on the beach, however the clip is reversed. My choice to put the clip in reverse was to present the reliving of their relationships past and whether moving forward with the relationship is a good idea or that they should give up. I wanted to highlight aspects of their relationship that are all very relative to real relationships but using symbolic techniques rather than through obvious methods such as, for example, clips showing my actors looking through old photos.

Main Task: Split Screen

I chose to use the Split Screen effect as I wanted to portray the idea of my actors crying out that they are both feeling lost and confused. This contributes to the narrative to show a moment in time where they are both feeling just as vulnerable as each other and are allowing the audience to see this. (In the reality in which the music video takes place, I intend for it to seem as though this would be the time they would be telling people how they are feeling about their turbulent relationship, and seeking advice. This is reflected by how the actors are singing directly into the camera.)

Main Task: Lyrics

The lyrics of the song "Let it all go" work well with the way I have filmed and created my narrative around the song itself. It is a love song that captures the idea of overcoming problems within a relationship e.g. "But if we're strong enough to let it in." "We're strong enough to let it go.". It suggests that the relationship being sung about is turbulent and has it's ups and downs e.g. "Who says love should, break us if we fall", which I believe I have portrayed well through my music video as I include clips that show, my actors, in both positive situations such as laughing together and visibly enjoying each other's company but also in arguments and during times where they are clearly not seeing eye to eye such as where we see Megan hang up a call on Alex after lip syncing the lyrics "I've been waiting on you, just to say something real".

Main Task: Fireworks

My choice to use the clips of fireworks during the music video was to represent two key aspects of the relationship. The first shot is of the fireworks going off. This was to show the chemistry that is being felt between the two actors and the prospect of new starts each time the two reconcile. The second is of the fireworks clip reversed. This takes place just before the two actors are shown walking valiantly towards each other on a beach. I chose to place it there as it portrays the feeling of reality setting in and the realisation that, each time they feel the "fireworks", they can't be without each other. This is why the walking shots follow.

Despite fireworks included in a love story narrative being seen as a "cliche", I believe I have used the feature tastefully and stylistically to contribute to the narrative that can be taken seriously.

Main Task: Over the shoulder shot

The significance of the over the shoulder shot, where we see Alex looking at his phone and calling Megan, is to allow the audience to feel like they are involved in the story from the outset, as the shot takes place at the beginning of the video. This particular shot breaks a certain barrier between actor and audience as it gives them a view from the perspective of the actor which it is not a usual occurrence in reality. Furthermore, this will continue to intrigue the audience as to what will occur during the narrative.